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Book Corner

Jan 26, 2015

Marketing for School Leaders

by Margaret Adams

About the Author

An ex-teacher Margaret Adams has an understanding of the education marketplace necessary to help schools improve their marketing.  As well as speaking on the subject at education events, Margaret runs training sessions for school leaders.


Margaret has pulled together a succinct but content rich guide with a specific focus on how to use modern marketing techniques for schools.  With guidance on areas such as Facebook, Twitter, SEO and Content Marketing the book is one which you can actually read in one sitting (albeit I would recommend a second reading to use the information to start writing your own marketing strategy).

Why should I read it?

The 'business' of education gets tougher every year and one of the key areas of focus, whether you are working in an independent, academy, maintained or free school, is pupil numbers.  To promote your school to existing and prospective parents, school leaders need to ensure that marketing is a skill in their arsenal.  Whilst this is a basic guide it gives an excellent foundation on which to build your own school's marketing strategy.

Excerpt of Choice

"People love to talk about schools. They exchange gossip and stories. They do this when they meet their friends.

They do it online...

....When parents are in the process of working out which school to choose for their child, more and more of them will search online for information about the schools they are considering."

Tags: Books, Reading

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